Oriental Switzerland Qingdao to host World MICE Day 2017

Oriental Switzerland Qingdao to host World MICE Day 2017

The popularly known “Oriental Switzerland” city of Qingdao China hosts the maiden edition of the three-day MICE Exhibition and Conference – World MICE Day 2017, scheduled for 25-27 October 2017

Shekhar | Editor | MICE INDIA | 24 June 2017

Oriental Switzerland Qingdao

Oriental-Switzerland-Qingdao-SeaHistorically, the city of Qingdao has preserved a large number of German and European architecture and so it resembles a lot like Europe. With this background, the destination is popularly known as the Oriental Switzerland. Today, the city of Qingdao is a major seaport, naval and industrial centre. It is home to the world’s longest sea bridge – the Jiaozhou Bay Bridge and also houses the famous and China’s second largest beer brewery for Tsingtao Beer. Beijing Summer Games were held at Qingdao in 2008 and Qingdao also hosted the 2015 World Leisure Games.

World MICE Day 2017

Oriental-Switzerland-QingdaoThe Host Organisation for World MICE Day (WMD) 2017 is CCPIT – Qingdao Sub Council and the Operating Company – BIT Congress Inc., which is China’s leading PCO company. The theme chosen for the maiden edition 2017 is Boosting Silk Road Meeting Industry. WMD aims to provide the MICE delegates a professional platform for networking, conducting business and getting market feedback.

Over 150 exhibitors have already confirmed exhibition space participation at WMD 2017 – the Oriental Switzerland city; 400+ Domestic and Overseas Hosted Buyers and 2000+ delegates will come together to transact at the show; the event offers a powered-packed speakers agenda and educational seminars; Networking sessions and evening Galas including one at the beach. The Tsingtao Beer Festival should be one to look forward to.

Mr.Burkhard Kieker, CEO of Berlin Tourismus & Kongress GmbH; Mr. Robert Vincze, Former Director, Head of Congress (MICE) Tourism Department, Slovak Convention Bureau; Ms. Corine Bernadou, Head of Business Development, Paris Convention & Visitors Bureau; Mr. Chander Mansharamani, Vice Chairman, India Convention Promotion Bureau and Mr. Gebert Janssen, Managing Director, De Feest- & Eventarchitect B.V. Netherlands are some of the high-powered speakers who have consented to share their knowledge, learnings and experiences at the show.

Trade Associations and Organisations have expressed complete support to World MICE Day 2017 and are participating at the event in full swing – ICCA, UIA, IAPCO, MPI, PCMA, SITE, ACTE, IAEE; Convention and Visitors Bureaus of leading MICE destinations of the world are exhibiting and speaking at the conference.


World MICE Day 2017 is a unique initiative in China for Silkroad MICE Industry, with attractive Social Programs, MICER Photo Expo and Awards, showcasing Top 10 Technological developments in MICE, Onsite Inspection Tours to Top 10 MICE Cities, Golden MICE Awards, Fixed pre-scheduled Meetings and more. The show will also witness the Tsingtao Beer Festival, a short distance run, Award Ceremony and a Cultural tour.

The venue for the event is the Shangri-La hotel, Qingdao, about 40 minutes drive from Qingdao Liuting International Airport. The five-star luxury property Shangri-La is located along the Qingdao coastline. One can enjoy the opaline colours of the azure sea and sandy beaches from the room itself. The scenic Qingdao – it is all about exploring this European-inspired coastal city, well-known as the Oriental Switzerland.

For Trade Registration, Exhibiting at the expo, Hosted Buyers Program and Media, visit:
World MICE Day 2017

Leave a Reply

Your email address will not be published.

Scroll To Top