Prague Inspires – The 56th Congress of the International Congress and Convention Association (ICCA) was a perfect opportunity for Prague to showcase its ‘WOW’ Inspirational effect and Prague Convention Bureau pulled all stops to ensure that the world appreciates the WOW Prague has to offer
Shekhar | Editor | MICE INDIA | 26 November 2017
Prague Inspires, literally
56th ICCA Congress held between 12-15 November 2017 in Prague, broke all delegate records and welcomed a total of 1,264 meeting experts from 79 countries. Authentically supported by over 40 local partners, the 56th edition organized by the Prague Convention Bureau was a super-successful event in many ways. The coming together of Local Institutional Partners, the Ministry, the Administration, the Tourism, the Charitable organisations, Commercial Partners, Hotels, PCOs, Transport and Service Providers, Airlines, Convention Centres, Catering Companies and the likes, reinforces the strategic importance of MICE and Meetings Sector for the growth of Prague as a MICE destination. Kudos to the Prague Convention Bureau and team for designing, managing and delivering the biggest event in the history of ICCA. Prague Inspires, actually !
The largest ever congregation of professionals from the MICE and meetings fraternity around the world at ICCA Convention; the previous record of 1,023 participants was at the 50th Congress in Leipzig in 2011; making this year’s ICCA convention participation witness a 25% increase in attendance. This concept is the destination ‘pull’ effect, meaning that the destination is an extremely well-positioned one and looked as highly credible by the members of the eco-system. It is no surprise that the destination Prague ranks 11th most popular on ICCA charts 2016 with 126 meetings. Again, Prague Inspires.
Several qualitatively superior aspects in favor of Prague as a popular MICE destination include abundance of nature and rich culture; transport and tourism infrastructure; meetings infrastructure; quality of life; and peace in destination, make Prague the ideal, truly inspirational destination to be in.
Prague – Achieves macro objectives
ICCAs 56th Edition helped Prague achieve multiple Convention goals and objectives at a broad macro level
(a) One of the organizers’ goals was also to introduce Prague as an ideal congress destination, and increase the interest in organizing international events in the Czech capital and help generate billions of Czech Crowns in multiplier effect
(b) The aim was also the exchange of the industry updates, insights and trends in the MICE and Meetings space
(c) A unique opportunity to showcase the meetings infrastructure to the professional meeting organizers, representatives of international associations and other professional organizations from around the world
(d) Present the newly renovated and modernized building of the Prague Congress Centre, the central venue of the Congress; highly modern infrastructure upgrade; offering top quality services; the redesigned cloakrooms; the newly built information kiosk; the renovated bathrooms; and the digital navigation system that provided top comfort to the Congress participants
(e) The Congress also offered an opportunity to support Czech charitable organizations.
And finally, Nina Freysen-Pretorius, ICCA President concluded “the Congress created healthy and strong bridges between cultures, across business sectors, between people, set-up new business partnerships, kick-started new dialogues on important issues, and drew the attention of politicians and policy-makers to the vital role of our industry and the impact of international meetings that extends far beyond the obvious expenditure by delegates”.