First ever Fiction Narrative on INDIAN MICE INDUSTRY (Published 2005)
THE 8 NIGHTS MICE KEPT ME AWAKE (Author SHEKHAR)
“Do something before the ghost of my
untapped potential haunts the economy of this nation
for years to come”, he pleaded.
The pages of the book unfold the remarkable potential of an industry called MICE (Meeting, Incentives, Conference, Exhibitions). The book is an effort towards the unification of the largely fragmented Indian MICE industry and towards putting India on the MICE map of the world.
A chronicle on the travails of an Indian MICE professional and a haunting that changes his life in the course of the eight days of narration. Sense the gripping tension that underscores the narrative and the scathing insight that it offers. The profound catharsis of the amalgamation of the narrator’s identity with the industry’s outcry is ironically highlighted by the editorial treatment of book as a coffee table read.
A must read for all associated with the MICE industry.