The Kuala Lumpur Convention Centre (KLCC) has formed a strategic Business Events Alliance (known as the KLCC BEA) in partnership with leading business events players and stakeholders in the Kuala Lumpur City Centre (KLCC) precinct. MICE INDIA reports
Bureau | MICE INDIA | 28 July 2017
KLCC Business Events Alliance
Partnerships. Collaborations. Networking. All-inclusive Growth, is the name of the game today. And the KLCC BEA is just about striking the right partnerships. The KLCC BEA is a powerful collective alliance consisting of the Centre, leading hotels, professional event planners, shopping, dining, entertainment and transportation partners strategically located in the heart of the city, at the foot of the iconic PETRONAS Twin Towers and scenic KLCC Park. Many destinations around the world, with MICE as key focus, have entered into similar all-inclusive partnerships with members in the ecosystem and have collectively promoted the destination; thereby resulting in scale and larger growth for all. The formation of the Kuala Lumpur Convention Centre Business Events Alliance is an indication that the destination is set to expand its footprints in MICE.
The KLCC numbers have been quite favorable over the past few years and one can see a growth trend; for one that the Centre is unique in many ways; food and technology aspects have earned many laurels for the Centre at large; its location within the city juxtaposing the famous Petronas Towers makes it the perfect preferred destination.
The Centre’s General Manager, Alan Pryor, shared, “The alliance presents a compelling business events proposition that provides a seamless and single point of first contact for Meeting Planners and Event Organisers. A private sector initiative, the KLCC BEA allows us to market the fully-integrated city centre offering and create an all-inclusive proposition for meetings and events from a venue, planner, accommodation and entertainment perspective.”
He continued, “This initiative is to stimulate more collaborations and is the right time for us to package the KLCC precinct in a dynamic way to attract more international and regional events to the city, and grow Kuala Lumpur and Malaysia’s business events footprint.”
“The KLCC BEA partners include the Grand Hyatt Kuala Lumpur, Impiana KLCC Hotel, Mandarin Oriental Hotel Kuala Lumpur, the Marini’s Group, MCI Malaysia, Suria KLCC Shopping Mall and Traders Hotel Kuala Lumpur,” Pryor concluded.
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