The Thailand popularity is on the rise, as the Convention Capital of the South East Asia. Much of this success, is attributed to the Thai competitiveness and professionalism, the service standards, the MICE infrastructure and the definitely about Thai people and their hospitality
Bindiya | MICE INDIA | 27 May 2017
The International Congress and Convention Association (ICCA) rankings announced last month has placed Thailand three positions above the previous year, to 24th on world association meetings destination from 27th. Thailand’s jewel Bangkok has also witnessed a surge in its rankings, up from 16th last year to 12th this year.
Mr. Chiruit Isarangkun Na Ayuthaya, Acting President, Thailand Convention and Exhibition Bureau or TCEB, shared that the destination has invested in creating a very strong foundation over the years, robust enough to sustain the growth momentum for future. More than 300 meetings and trade shows are lined-up for the second half of current year in Thailand, of which around 75% of them are international scale conference and trade exhibition. Bangkok continues to draw the maximum events (60%) within the Thai cities, followed closely by Pattaya, Phuket and Chiang Mai.
Thailand has experienced exceptionally large incoming events in the recent past. Last month, Thailand was the host of Intermatch with 31,000 delegates and Infinitus which brought another 8,000 together. June 2017 Thailand will cater to Thaifex-World of Food Asia – an event that is expected to draw 70,000 people. All these events are great revenues and job spinners, promoting the administration make the cash registers ticking. In 2015, the Thai MICE industry generated a total direct revenue of 150 billion baht, responsible for 164,000 jobs with a GDP contribution of 0.77%.
Mr. Chiruit Isarangkun Na Ayuthaya, also said that Thailand promotes active public and private collaboration such as the Immigration Bureau, the Department of Customs, the Food and Drug Administration and Bangkok Metropolitan Administration, that helps raise Thailand competitiveness.