Hyderabad is being positioned a Thinking Man Capital, drawing the world’s finest thinkers and facilitating the exchange of knowledge and ideas. HCVB shares insights with MICE INDIA
Namrata | MICE INDIA | Hyderabad | 29 April 2017
Hyderabad – attracting finest thinkers
Entering into its sixth year, the main objective of the Hyderabad Convention and Visitors Bureau (HCVB) remains to promote Meetings, Incentives, Conferences and Exhibitions (MICE) for the city setting a competitive position in the global market, triggering a multiplier effect thus stimulating the state economy by marketing Hyderabad globally as the premier destination for national /international events. The Bureau strengthens the Tourism, Service, Entertainment, Medical, Hospitality, IT, sporting events and Retail sectors by attracting premier delegates around the globe and increase the potential for repeating events. Aligning with the local government’s vision, HCVB positions the destination for business and leisure activities as well as place Hyderabad as a ‘thinking man’s’ capital by drawing the world’s finest thinkers and facilitating the exchange of knowledge and ideas.
HCVB – Premier Progressive Bureau
“The business of MICE defines communication and constant tracking of information status from Associations which internally becomes a part of everyday objective in the Bureau. Being the only regional CVB in India, we are proud of our practices and continue to envisage on how we can improve, think creatively and continue marketing the destination, keeping pace with the constantly evolving industry” said Mr. Gary Khan (CEO, HCVB). Citing examples, Mr. Khan mentions on a lead which was obtained by HCVB in 2015 at a tradeshow in Barcelona (Spain): Following practices of marketing the content on city to the client, on a monthly basis, the communiqué with this client showed the way for his association to grow an active interest in hosting their conference in the city after studying the intricacies of the Bureau. HCVB responded with its necessary content and now the conference is considered as a lead in an advanced stage, hopeful for winning the 2,000 delegate conference for the city for 2019.
In the first quarter of 2017, HCVB won two congresses for the city. One conference is the Indian Bridge Management System (IBMS 2018) 2nd Biennial Conference and the other is the Global Water Security for Agriculture and Natural Resources (2018). Perusing through the leads in pipeline, HCVB is facilitating the congresses in concert with the State Government of Telangana and the Mayor of Hyderabad to strategically position and influence congress organizers to choose Hyderabad as the city of natural choice.