MICE planning on your own? Keep the following points in mind, shares Chetan Juneja from his rich industry experience
Point of View | MICE INDIA | 26 March 2017
In today’s world of professionalism and pace, everything in life requires a bit of planning. In the case of planning an event, the process has become even more challenging with the increasing number of facets to be considered. The canvas of what can be done is now bigger and the hues and tints have become more varied. The ‘Wow’ factor is mandatory, and everyone wants their guests to walk out feeling inspired. That is why more and more people are hiring professional planners. To plan a meeting, incentive, conference or exhibition (MICE) event, we reached out to some experts to get the details on what one should look out for.
Let’s take a look at the Indian MICE scenario. India is the tenth largest business travel market in the world and has emerged strongly in the outbound MICE segment. Currently the India inbound MICE segment is not very strong on the global list of preferred MICE destinations and according to ICCA, it is ranked at the 35th position in 2014-15, with a total of 116 Global conferences organised. However, it is a growing segment and the commercial potential in MICE is enormous; every country recognises this fact.
Planning an impeccable MICE event is a highly specialised business, and it is advisable to hire expert hands. However, if you are planning to tackle it on your own, here are the 5 important do’s and don’ts you should take into account. Remember, the standard of an Indian MICE event should match up to its international counterparts. So, one has raise the bar and plan meticulously.
MICE – Five things you should do
First, go through the yearly calendar carefully. If your event is coinciding with any other MICE event, then try to create your own USP. That means, try to offer something different. Adding in a unique factor will ensure footfall.
Second, budgeting is one of the most important pillars, when planning any event. Prepare a detailed budget and stick to that. You can easily be carried away trying to incorporate bits and pieces into your event to make it as elaborate as possible. But you need to make sure you allocate your funds wisely and prioritize to create maximum impact at minimal spends.
Third, do plenty of research to find the perfect location for the MICE event, as a particular location can often make or break an event. Don’t just Google those locations, make sure a good amount of on ground research goes into selecting a location with the right infrastructure, flexibility, accessibility and allure, before you finalise your choice.
Fourth, make sure you have a differentiated agenda, format or location. Whether you want to add some eclectic entertainment, exclusive speakers, technology driven innovations, unique activities or just a spectacular location – make sure you add something talk-worthy to your MICE event.
Fifth, make sure your hospitality and logistics is planned to the last detail. You don’t want to give your delegates or attendees a reason to complain and the importance of good hospitality should not be underestimated.
Lastly create some buzz before the event to get people excited!
MICE – Five mistakes you should avoid
First, don’t disregard quality over quantity. You may find a good deal when planning an event and thus can save some money. However, make sure you don’t compromise on the right quality as detailing goes a long way with a discerning crowd.
Second, don’t compromise on the right manpower. Make sure you invest in the right people to manage the event on ground and interact with your guests. First impressions matter.
Third, don’t rush the process. Give yourself enough time and create checklists. Especially if exploring a new venue, make sure you have budgeted for enough time to plan recces, logistics, production and all of the minute details that need preparation in order to execute well. Make sure you have a detailed checklist with timelines to ensure nothing is missed out.
Fourth, don’t have too many people making decisions. Outline responsibilities and decision makers who will have the final say. Too many opinions often lead to inconclusive meetings, productive time lost and delays.
Fifth, don’t do too much. Keep it simple and focus on a few key highlights. If you try to squeeze too much in the essence is lost. A few impactful elements always work better than trying to do it all.
Disclaimer: Mr Chetan Juneja is the Senior Vice President at Tamarind Global. The views expressed in the blog post / article are solely those of the author in his / her private capacity and do not in any way represent the views of MICE INDIA